Sony announced a new logo mark of Aiwa which did the absorption amalgamation in December, 2002 of the eighth, and held the student concert of the policy in the future at the same time in Tokyo.
The schedule of the product of the new Aiwa brand turning on in the spring one by one in February for the sales battle, and the market of the Sony marketing such as discount houses is used chiefly. It is said that (*S) will schedule the product for PC such as Net MD to be developed in Europe and America and the maturity market named Japan though a concrete new product was not announced this time.
The minicomponent equipped with a small minicomponent for the Net MD minicomponent equipped with portable Net MD recorder and a double MD deck and Net MD and DVD was introduced as a reference commodity in the hall. Both price belts are undecided. President Hiranai explained, "How to listen to music such as the Internet radios and Net MD had changed . I want to develop music and the reflection equipment to consider the personal computer" the product development of PC inclined to.
ABC can use the Manufacturing Department gate of Sony and the R&D
section full. It is made the best use of, and a new business such as
digital cameras will be started in the future.
会場では｢カメラ部が口紅程度,ビューワ部が化粧コンパクト並の小ささ｣という分離タイプの発売を示唆し,; There was a scene by
which president Hiranai announced (*mokkuap*) lowered from the neck, too.;
The price of the digital camera and sale days are undecided.
Moreover, sales and marketing enterprise “Aiwa Strategic Accounts Partnership(ASAP)" of the Aiwa product were newly established in the United States advanced by the oligopoly of big circulation on November 1, 2002. It is said that this will aim at "Operation of the warehouse none ultimately" (president Hiranai) with SCM which connects a manufacturing base in Asia and big circulation of rice. On the other hand, it is not thought to revolutionize it to an individual shop circulation because the discount house intention was strong so far now big domestically.
It is said that the world strategy in 2003 fiscal year will become the one different in each region. Concretely, the reinforcement of the (*buranding*) activity by a work on the sales system narrowed to a new image making from a new category and the large-scale sale system and a new logo in the maturity market like the Japan-U.S.-Euro state.
On the other hand, the brand power of strong Aiwa is made use of in the locale, and the business strategy mainly composed of the minicomponent is taken in the growth market in Central and South America, Asia, and the Middle East, etc.US state 1/3 and 1/3 and Europe Japan additionally, the sales ratio in each region schedules sales to get depressed somewhat 200,000,000,000 yen of 2002 fiscal year by 1/3. However, the efficiency improvement of the strong inventory readjustment with the selling company base etc. will be advanced by the end of 2002 fiscal year, and the profit expects 2002 fiscal year and the same level.
*** In addition, there was an explanation with "If Sony was a department store, the convenience store and the car were Sony and the bicycle was <Aiwa> Aiwa" as a comparison, too.
*** (Asia etc.) The share of the Aiwa brand is <Aiwa charge director's high torrential vice-president> <"> strong with 60% in the growth market. Moreover, [it] did in Aiwa though Sony with CBS Sony at that time was not able to turn on a double cassette. In such a meaning, the commodity which takes the trend in advance is occasionally handled. *** It was explained, The existence of Aiwa is useful for the value of <total> enterprise of Sony".
President Hiranai who received it also emphasized the originality of the Aiwa brand, "Differentiate absolutely with Sony . There are a lot of things which wanted to do if brands of Asset of Sony and Aiwa were combined".
Aiwa Business Center is installed independently of each company in Sony. The Aiwa brand strategy room is composed of "Aiwa original products section" which consists of the design room, the domestic marketing part, the Europe and America marketing part, the area management part, and Supplies Department and "Management planning section".
After [it] goes for one's post to Sony Corporation (*ob*) Panama and
this Hong Kong, president Mr. Hiranai experiences the network business
vice-president of area & network business strategy. [It] talked about
the impression with "The deep emotion is deep to be going to bring Aiwa
who foreign countries and the powerful enemy together".
- Home page of Sony
(January 8, 2003)
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